What do you want from design & innovation?

You can only use design and innovation effectively if you know what you want it to do for you.

A good design and innovation strategy needs 3 things:

  1. An informed and appropriate positioning
  2. An informed and appropriately planned direction
  3. Synergy with your brand and other business strategies

We see companies all the time who have no tangible visual strategy across their product portfolio. Or companies whose products and their marketing speak two completely different languages. We believe that all companies big or small benefit from spending the time and effort to develop a formal strategy which directs their creative processes.

The Creative Healthcheck and Trend Analysis are excellent starting blocks for creating a knockout strategy, since they tell you where you are today and what‘s going on that might influence your future direction.

We can help you to formalise your current and desired positioning and help you to develop a design and innovation strategy that supports, reflects, and builds upon other related business strategies.